Client: Free Spirit Recreation
FSR is a family owned and operated outdoor product company, specializing in rooftop tents. Known for their patented FSR proprietary tri-layer, all season fabric, they develop a variety of products intended to encourage outdoor exploration.
I worked with FSR in the capacity of a Brand Coordinator. I was responsible for leading all written projects by the brand; this includes video scripts, blogs, website, product descriptions, social media captions and more. I also led creative direction for the brand's focused social media platform (Instagram) and major creative projects.
Blogs
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Hard Shell Rooftop Tents: Aspen vs Odyssey
With similar features, nearly identical measurements, and sleek designs, it’s small, intentional details that differentiate these two low profile, hard shell tents.
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EVO V2: Why did we make a short version?
The EVO V2 length differences were thoughtfully designed to accommodate a variety of vehicles and preferences by our customers.
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Father's Day / If You're Looking For Somewhere New To Go
While this is a “Father-Daughter” story, this is also a reminder for anyone who might be looking for “somewhere new” to go.
Social Media Management
I created and designed a new monthly campaign/series titled "Adventuring Like A FreeSpirit" for the brand. The goal was to increase brand visibility by incorporating the brand name more regularly, fostering a sense of community, and raising awareness. Additionally, the campaign aimed to promote conscious outdoor recreation. This initiative resulted in a 33% increase in shares.
In collaboration with the marketing team, we developed a new campaign titled "Healthy Campers" which would be primarily focused on social media, blogs and email. This campaign was designed to span into the health and wellness aspect of camping and time in nature. The first blog was focused on an influencer the brand had a relationship with.
